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Most people believe that the best way to motivate is with rewards like
money—the carrot-and-stick approach. That’s a mistake, says Daniel H.
Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others).
In this provocative and persuasive new book, he asserts that the secret
to high performance and satisfaction-at work, at school, and at home—is
the deeply human need to direct our own lives, to learn and create new
things, and to do better by ourselves and our world.
four decades of scientific research on human motivation, Pink exposes
the mismatch between what science knows and what business does—and how
that affects every aspect of life. He examines the three elements of
true motivation—autonomy, mastery, and purpose-and offers smart and
surprising techniques for putting these into action in a unique book
that will change how we think and transform how we live.
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